Scale20™
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The Playbook Drop · Closed

Two years.Zero sales calls.

5:30pm, Friday 18th October 2024. My last ever sales call. Since then Scale20™ has closed over $1.6m in high-ticket consulting with zero calls and zero sales team. For 72 hours the three private workshops behind it were open to buy. The drop is now closed.

See the three playbooksNo calls since 18.10.24
Status

The drop has closed.

Doors open
Tuesday 20th Oct, 5:30pm UK
Doors close
Friday 23rd Oct, 5:30pm UK
Each playbook
gbp 75
All three
gbp 150 (one free)

The playbooks are back in the vault. If you want to build the whole flywheel, not just one piece of it, the free 7-day mini-course is the place to start.

Already working

$4,500

first sale, zero calls

Instead of booking a consult, YJ sent the Machine video and a payment link. She enrolled and paid 6.6 million KRW.

Built with The Zero-Call Close™

YJ Park

Pilates Basic · Scale20™ member · Posted in the Scale20™ community

Screenshot of YJ Park's post: first sale with zero sales calls, 6.6 million KRW (about $4,500 USD)

What's going on

Three private workshops.

Over the past year I've run three Behind-The-Curtains workshops with the Scale20™ crew. Each one lifted the hood on a system that's actually running in my business, not theory, and each one came with the playbook and the templates to build it yourself.

They were run live for $100 a seat, once, and then closed. People have been asking for the recordings ever since.

To mark two years without a sales call, they were open for 72 hours. Doors are now closed and they're back in the vault.

The three playbooks

Pick the one you need.

Tom teaching The Zero-Call Close™ live
Recorded live · 90 min01

Zero-CallClose™

The Zero-Call Close™

The exact no-call sales system behind a $1M+/year consulting business.

YJ Park: first sale with zero calls, $4,500

  1. 01The Model
  2. 02The Machine
  3. 03The Invite

You get

  • Full 90-minute workshop recording
  • The Zero-Call Close™ playbook (PDF)
  • The Model Framework: the 11Ps formula behind the belief-shifting video, with a real example
  • The Machine Map™: the 22-section blueprint for your Machine Video, plus the Claude skill that builds it with you
  • The Invite System, mapped start to finish
  • Bonus: the ManyChat Inbound template, one click to install

What's inside

  • The Model: the belief-shifting video that's out-sold every other asset in my business for two years
  • The Machine: the private walkthrough a buyer watches alone, at their pace, before they ever message you
  • The Invite: the keyword-triggered catch-point that tags, warms and tees up the Chat-to-Close™ conversation
  • Where your current sales process is leaking, and which piece to build first

For experts doing $10k to $30k+ months who still get on calls to close $2k to $10k+ offers.

gbp75one-off · lifetime access
Closed
Screenshot: @theprepdad, after closing $116k with no calls
@theprepdad, after closing $116k with no calls
Tom teaching Inviting, Not Convincing live
Recorded live · 2 hours02

Inviting,Not Convincing

Inviting, Not Convincing

Printing five-star leads with Micro-Cult Messaging™. The selling happens before the conversation.

  1. 01The Internal Dialogue Map
  2. 02The Three Moves
  3. 03The Pre-Sold Post™
  4. 04Open Q&A and masterminding

You get

  • Full 2-hour workshop recording, Q&A and masterminding included
  • The Inviting, Not Convincing playbook (PDF)
  • The Dream Client Decoder: a Claude skill that builds your Internal Dialogue Map with you
  • The Three Moves (Repel, Dissolve, Invite) with real examples
  • The Pre-Sold Post™ template

What's inside

  • Stop fixing the close: why your conversion problem lives upstream of the conversation, with the maths on what it's costing you
  • The Internal Dialogue Map: the exact lines running through your dream client's head, on paper, so your content reads their mind
  • The Three Moves: Repel, Dissolve, Invite, with real examples, then the Pre-Sold Post™ template that puts them in one post
  • A full hour of open Q&A and masterminding, with live messaging fixes for the crew

For experts whose bottleneck is lead quality, not lead volume, and who suspect their content sounds like everyone else's.

gbp75one-off · lifetime access
Closed
Screenshot: Alan Collins, in the Scale20™ community
Alan Collins, in the Scale20™ community
Tom teaching LTVMaxxing w/ AI live
Recorded live · Masterclass03

LTVMaxxingwith AI

LTVMaxxing w/ AI

The 15 keys to an experience clients never want to leave. How we doubled LTV in 12 months with AI.

  1. 01The Numbers
  2. 02The Early Warning
  3. 03The Progress Problem
  4. 04The Megaphone
  5. 05The Leverage
  6. 06Mastermind and Q&A

You get

  • Full masterclass recording, mastermind and Q&A included
  • The LTVMaxxing playbook: The 15 Keys To Unlock Client Success Nirvana (PDF)
  • The Client Success Score™ scorecard, an online tool you re-run every quarter
  • The 15 Keys checklist, every key scored out of 4

What's inside

  • The Numbers: your real LTV, churn and member duration, and what they mean for how much you can spend to grow
  • The Early Warning: the traffic light board that flags a drifting client weeks before they tell you
  • The Progress Problem: how to make clients feel progress so they don't quit while they're winning
  • The Megaphone and The Leverage: wins as marketing, and the Next-One-Thing system that keeps every client clear on their next step without eating your time

For experts with paying clients who've realised keeping them is worth more than constantly chasing new ones.

gbp75one-off · lifetime access
Closed
Screenshot: Frederik Pahuus, back in the crew
Frederik Pahuus, back in the crew
01 + 02 + 03

The Playbook Bundle

All three. One free.

Leads, enrolment, retention. The three systems that took Scale20™ from a call calendar to a business that runs without one.

Three recordings, three playbooks, every template. One email, three private pages, yours for good.

01Leads
02Enrolment
03Retention
The Zero-Call Close™
gbp 75
Inviting, Not Convincing
gbp 75
LTVMaxxing w/ AI
gbp 75
Bundlegbp150

Save gbp 75

Closed

Who this is for

Straight with you,

This is for you if

  • You're running a coaching, consulting or expert business doing $10k+ months with real clients and real proof
  • You're already creating content, so there's attention flowing that your systems are wasting
  • You're a doer. You'll watch it once and build the thing that week

Not for you if

  • You're pre-revenue or still figuring out your offer. These systems convert demand, they don't create it
  • You want someone to build it for you. These are workshops with templates, not done-for-you
  • You're a Scale20™ member. You already have all of this in the app, don't buy it twice

FAQ

Quick answers.

No. They're the full recordings of private workshops I ran with the Scale20™ crew in June, July and August 2026, plus the playbooks and templates that went with them. Nothing's been cut.

Doors closed

The drop has closed.

The playbooks are back in the vault. If you want to build the whole flywheel, not just one piece of it, the free 7-day mini-course is the place to start.

Start the free 7-day mini-courseOr DM Tom “77” on Instagram.